Every storytelling medium uses the same basic narrative tools in slightly different ways. Video games are unique in that they can borrow from books, TV, movies, plays, and any other format and make it work. Plot twists, for example, can be a very powerful narrative device when done right. On the other hand, games are far more complex thanks to the player being an active participant in the story and pacing that developers need to somehow account for. So, when a story falls flat, it can really bomb and end up leaving you with an unfinished story that will never be concluded. It's a high-risk, high-reward medium, but those highs are worth the occasional low.
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