Apple seems to steer headphone buyers towards AirPods over Beats products these days, even though it spent $3 billion buying the Beats brand back in 2014. Why? It's hard to say for sure, but the big reasons are probably closer platform integration and controlling brand recognition. The company wants shoppers to stay under its main umbrella, whereas Beats products are both named differently and designed to be Android-compatible -- there's no guarantee Beats buyers will stick with iPhones, or even choose one in the first place.
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